We designed this compact, but high-impact stand for Brompton Technology at IBC in Amsterdam. Though the footprint was relatively small, the stand made a strong impression with an angled LED screen wall that created visual depth and dynamic brand opportunites, paired with clean, sharp architectural lines to reinforce Brompton’s minimalist & sleek brand identity. Elevated branding through a hanging sign gave them prominance in the hall, while a carefully planned spatial layout balanced display, interaction, and circulation.